Research services
We offer the following qualitative research methods
- DI (In Depth Interview)
- Dyads / Triads
- FGI (Focus Group Interview)
- Ethnographic research, observations
- BBD (Bulletin Board Discussion)
- Consumer immersions – shopper safari, in-home interviews, shopalongs, accompanying on occasions
- Eye-tracking
- Hall tests – in pre-arranged spaces, at the focus studio
- UX, CX, Consumer Journey studies
- Consumer research – purchasing habits and attitudes towards categories, products, or services
- Product research – qualitative product and packaging testing, including sensory analysis, product experience, and UX
- Brand studies – image, brand positioning
- Marketing communication studies – qualitative tests of creatives, ads, stimuli
- Creative concept tests – qualitative evaluation of concepts, ideas, prototypes, creative ideas
- Research preparation – introductory or kick-off workshop
- Development of research tools (guides for IDIs, FGIs, pretassks)
- Respondent recruitment
- Moderation
- End product – report with a description of findings and recommendations
- Reliable qualitative data – generated based on trascripts, data in the form of reports (PL, ENG)
- Presentation of findings at the client’s office, or online
- Summary workshop
- During the whole project:
- Dedicated researcher (or project team) and comprehensive substantive support
- Dedicated Project Manager – Research project execution and coordination.
- Project support services – online streaming, IT support, notes, transcriptions, translations, catering, kitchen facilities, etc.
- Post-production of research materials
- Post-production of materials
- We edit and assemble recordings
- We add subtitles to recordings – including multi-language versions
- We prepare materials for reports and presentations
- We guarantee transcriptions of IDI, FGI, and workshops – AI-generated or human-made
Our services can also be provided as an independent execution-only offer