Marketing and Social Research Based on Real Consumer Experience

about us

Target Point – Our approach to research

We are a B2B research agency specializing in qualitative market research and rigorous respondent recruitment. 

Our clients include companies and institutions seeking trustworthy consultancy in market, marketing, and social research, as well as the professional execution of research projects. We focus on classic qualitative research with carefully verified respondents, conducting studies in our dedicated focus studio, anywhere in Poland, or online.

We serve corporate clients, global research agencies, and SMEs, delivering reliable data to support strategic business decisions. As a trusted qualitative research partner, we assist research agencies and marketing teams by managing recruitment, logistics, and project execution. This allows our clients to access valuable research insights without the burden of handling logistics and project management themselves.

Our research team comprises seasoned qualitative researchers, moderators, and analysts with years of experience delivering projects for brands, agencies, and marketing departments. We apply proven methodologies, deep local cultural understanding, and rigorous recruitment standards. Every project is led by a dedicated researcher who ensures consistency throughout—from study design and moderation to analysis and actionable business recommendations.